Creos is a Montreal-based corporation that specializes in using works of art to animate public spaces, offering consulting services to cultural districts, arts institutions, and foundations. Nonprofit organization Philadelphia Contemporary partnered with Creos and Delaware River Waterfront Corporation to bring three of the works to Race Street Pier and the newly opened Cherry Street Pier. To generate public awareness about the exhibit, they called on The Intersect to lead community engagement efforts and an audience research strategy.
The aim of the exhibit was to build on the initial purpose of the sculptures—to activate public spaces—and use them and related programming to create a place on the piers where disparate audiences could commingle and share the experience of these colorful, dynamic artworks. The Intersect was proud to provide community engagement and research to help attract local residents and visitors to these sculptures, which were the first major art installation in Cherry Street Pier and one of Philadelphia Contemporary’s largest projects ever.